{"id":17078,"date":"2026-06-26T16:49:22","date_gmt":"2026-06-26T11:19:22","guid":{"rendered":"https:\/\/www.blockchainappfactory.com\/blog\/?p=17078"},"modified":"2026-06-26T16:49:22","modified_gmt":"2026-06-26T11:19:22","slug":"crypto-marketing-metrics","status":"publish","type":"post","link":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/","title":{"rendered":"Crypto Marketing Metrics That Actually Matter: Beyond Followers and Volume\u00a0"},"content":{"rendered":"<h3><span style=\"font-weight: 400\">Key Insights<\/span><\/h3>\n<div class=\"ul-li-point\">\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Crypto growth needs wallet action, not follower count. Track qualified wallets, first transactions, repeat Crypto Marketing Metrics That Actually Matter: Beyond Followers and Volume use, and retention.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trading volume needs context. Net deposits, fee revenue, liquidity quality, and withdrawal patterns show real market strength.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Strong analytics connect campaigns with revenue. Link SEO, paid ads, PR, KOLs, and community work with onchain behavior.<\/span><\/li>\n<\/ul>\n<\/div>\n<p>Crypto has moved past the stage where follower counts can prove growth. Crypto.com estimated 741 million crypto owners worldwide in 2025, up 12.4% from 659 million in 2024. CoinGecko reported that total crypto market cap reached $3.5 trillion in Q2 2025 after 24% quarterly growth. The market is bigger, louder, and harder to judge with surface numbers. A project can have 200,000 followers and still miss revenue targets. A token can see high volume, then lose users a week later. For founders, CMOs, and growth teams, one question matters most: did the campaign bring wallets that stayed, spent, traded, staked, or came back?<\/p>\n<p>Trading activity tells the same story. CoinGecko reported $5.1 trillion in spot trading volume across top centralized exchanges in Q3 2025. That number shows massive activity, but activity does not prove campaign quality. Better crypto marketing metrics give teams a clearer view of performance. They show which channels bring active wallets, which campaigns drive revenue, and which communities create real product use. Metrics like cost per qualified wallet, wallet retention, revenue per wallet, and crypto marketing ROI help teams spend with more control. In Web3, attention can fade fast. Wallet behavior tells the stronger story.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17080\" src=\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-26-2026-03_53_12-PM.jpg\" alt=\"Crypto Marketing Metrics\" width=\"1254\" height=\"1254\" \/><\/p>\n<h2><span style=\"font-weight: 400\">Why Followers, Impressions, and Trading Volume Are Not Enough<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Crypto marketing often rewards noise before value. A project can gain 50,000 followers from one giveaway and still attract few active wallets. A Discord server can look busy, but many members never use the product. A token can show high volume, then lose demand once rewards stop.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">The Problem With Vanity Metrics in Crypto Marketing<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Vanity metrics make reports look strong, but they rarely prove growth. Followers, likes, impressions, Telegram members, and Discord users show attention. They do not show wallet connects, deposits, swaps, mints, trades, staking, revenue, or retention. A smaller audience with real wallet activity often brings more value than a large passive crowd.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Why Trading Volume Can Mislead Decision-Makers<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Trading volume can rise fast during incentives, market spikes, token launches, or bot activity. High volume does not prove loyal users or steady revenue. A DeFi protocol, exchange, or token project needs deeper crypto marketing metrics, such as net deposits, repeat trades, fee revenue, liquidity depth, and withdrawal patterns.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">What Businesses Actually Need to Measure<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Crypto businesses need metrics that connect marketing spend to real user actions. The strongest crypto marketing KPIs track qualified wallets, first transactions, repeat usage, retention, revenue per wallet, community contribution, and marketing-sourced revenue. These numbers help teams cut weak channels and fund the campaigns that bring real growth.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Are Crypto Marketing Metrics?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Crypto marketing metrics show how well a Web3 business attracts, converts, retains, and earns from users. They track activity across search, social media, paid ads, communities, websites, wallets, and smart contracts. Strong blockchain marketing analytics helps teams see which campaigns create active users instead of empty reach.<\/span><\/p>\n<div class=\"ul-li-point\">\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">How Web3 Marketing Metrics Differ From Traditional Digital Marketing Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Traditional marketing tracks clicks, forms, leads, email opens, demo requests, and sales calls. Web3 marketing tracks those actions, then adds wallet connects, swaps, deposits, NFT mints, staking actions, bridge activity, governance votes, and repeat transactions. This gives crypto teams a clearer view of user intent and product adoption.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Why Onchain and Offchain Data Must Be Combined<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Offchain data shows how users find a brand. Onchain data shows what users do after they arrive. SEO traffic, paid ad clicks, PR mentions, KOL campaigns, Discord activity, and CRM leads must connect with wallet connects, deposits, transactions, staking, mints, and protocol fees. A joined view gives leaders better proof of crypto marketing ROI.<\/span><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400\">The Crypto Marketing Metrics That Actually Matter<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Crypto teams need metrics that connect spend with user action. The best numbers show wallet quality, repeat use, retention, and revenue. These metrics help leaders cut weak campaigns and fund channels that bring real business value.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Cost Per Qualified Wallet<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Cost per qualified wallet shows the spend needed to gain one wallet that completes a useful action. That action can be a swap, deposit, mint, stake, trade, or second visit. It gives a cleaner view than cost per click.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks real wallet value<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Filters low intent traffic<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps compare paid, SEO, KOL, and referral campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A lower cost means little without quality. Track this metric with retention and revenue.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Customer Acquisition Cost in Crypto<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Customer acquisition cost in crypto shows the full cost of winning one active user. Count paid ads, KOL fees, quests, airdrops, content, PR, and agency work. Tie CAC to wallet action, not raw signups.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Counts total campaign spend<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Links cost with wallet behavior<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows channel-level growth cost<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Strong CAC tracking helps teams protect budget and cut wasted spend.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Activation Rate<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Activation rate shows how many users reach their first real value point. A DeFi user may make a deposit. An exchange user may fund an account. An NFT buyer may complete a first mint.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures early user success<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reveals onboarding gaps<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows product and campaign fit<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A high activation rate means users understand the offer and act fast.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Wallet Connect to Transaction Conversion Rate<\/span><\/h4>\n<p><span style=\"font-weight: 400\">This metric shows how many connected wallets complete an onchain action. Wallet connect shows interest. A transaction shows trust, intent, and product use. The gap between both numbers can reveal friction.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks drop-off after wallet connect<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows trust and UX issues<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps improve conversion flow<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Strong conversion means users move from curiosity to real action.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">First Transaction Rate<\/span><\/h4>\n<p><span style=\"font-weight: 400\">First transaction rate shows how many new users complete their first onchain action. This metric matters for wallets, exchanges, DeFi apps, games, and NFT platforms. It proves more than a click.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures first real product use<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Flags weak landing pages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows campaign quality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A higher first transaction rate points to stronger user intent.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Repeat Transaction Rate<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Repeat transaction rate shows how many wallets return and use the product again. One action can come from hype or rewards. Repeat use shows that users found value after their first visit.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks returning wallet activity<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Separates users from reward hunters<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Supports stronger ROI reporting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Repeat use gives growth teams a better signal than one-time traffic.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Wallet Retention Rate<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Wallet retention rate tracks active wallets after 7, 30, 60, or 90 days. It shows whether users stay after the first action. Strong retention means campaigns attract users with real interest.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks user quality by cohort<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows long-term product use<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps judge channel strength<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Retention turns campaign reports into business reports.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Revenue Per Wallet<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Revenue per wallet shows how much money each active wallet creates. It can include trading fees, protocol fees, mint revenue, marketplace fees, subscriptions, or spread revenue from active users.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures wallet-level value<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compares revenue by channel<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Supports better budget planning<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Revenue per wallet helps teams focus on users who pay back acquisition cost.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Lifetime Value in Web3<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Lifetime value in Web3 estimates the total revenue a wallet creates over its active life. It can include repeat trades, swaps, deposits, staking fees, marketplace use, or paid product access.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures long-term wallet value<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Guides growth spend<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows user segment quality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Strong LTV gives teams more room to invest in better users.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">LTV Ratio<\/span><\/h4>\n<p><span style=\"font-weight: 400\">LTV ratio compares lifetime value with acquisition cost. A healthy ratio means users bring more revenue than the cost to acquire them. This metric gives founders and CMOs a clear growth signal.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compares value with spend<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Supports board-level reporting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps rank campaign quality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A weak ratio means the team pays too much for low-value users.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Net Deposits and Liquidity Quality<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Net deposits show whether users add more funds than they remove. Liquidity quality tracks depth, stickiness, wallet mix, and repeat deposits. These metrics matter more than raw volume.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks real capital flow<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures liquidity strength<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Flags short-term farming<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For DeFi and exchanges, sticky liquidity carries more value than volume spikes.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Token Holder Quality<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Token holder quality shows the strength of a project\u2019s holder base. Key signs include holding period, staking rate, governance use, sell pressure, wallet spread, and repeat product activity.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks holder strength<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures sell pressure<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows token community health<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">High-quality holders support steadier demand and stronger market trust.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Community Contribution Quality<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Community contribution quality measures useful action, not member count. Track helpful replies, support work, governance comments, user content, referrals, bug reports, and ambassador output.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures real community work<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Filters passive members<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows advocacy strength<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A small active group can bring more value than a large silent crowd.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Referral and Viral Loop Metrics<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Referral and viral loop metrics show how users bring new users into the product. Track invite rate, referral conversion, cost per referred wallet, referral revenue, and repeat use from referred users.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracks user-led growth<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measures referral quality<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows low-cost acquisition paths<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Good referral data shows whether users trust the product enough to share it.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Marketing-Sourced Revenue<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Marketing-sourced revenue connects campaigns with money earned from wallets, trades, deposits, leads, or protocol use. It links SEO, paid ads, PR, KOLs, quests, and community work to sales value.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connects spend with revenue<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shows channel contribution<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helps defend marketing budgets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This metric gives leaders proof that crypto marketing creates real business return.<\/span><\/p>\n<section class=\"cta\">\n<div class=\"cta-content\">\n<h3>Still measuring crypto growth by followers?<\/h3>\n<p>Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.<\/p>\n<div class=\"sec-btn text-center\"><a class=\"btn sidebar-cta-btn\" href=\"https:\/\/www.blockchainappfactory.com\/contact\">Let\u2019s Talk<\/a><\/div>\n<\/div>\n<div class=\"cta-image\"><img decoding=\"async\" class=\"img-cta\" src=\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2025\/12\/Blog-CTA-Image.png\" \/><\/div>\n<\/section>\n<h2><span style=\"font-weight: 400\">A Practical Framework for Measuring Crypto Marketing Performance<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A strong crypto marketing plan needs clear numbers at every stage. Each metric should connect spend with wallet action, user quality, retention, and revenue. This keeps reports focused on growth, not noise.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Step 1: Define the Business Model<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Each crypto business needs its own measurement plan. A DeFi protocol should track liquidity, repeat deposits, and protocol fees. An exchange should track funded accounts, first trades, active traders, and net deposits. A wallet should track monthly active wallets, swaps, bridges, and repeat use. Set crypto marketing metrics around the product model, then judge campaigns by real user action.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Step 2: Choose One North Star Metric<\/span><\/h4>\n<p><span style=\"font-weight: 400\">A North Star metric gives the team one main growth signal. It can be retained liquidity, active trading wallets, monthly transacting wallets, repeat buyers, or active developers. Pick a metric that links to product use and revenue. This helps founders, CMOs, and growth teams focus on the number that matters most.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Step 3: Build a Full-Funnel KPI Map<\/span><\/h4>\n<p><span style=\"font-weight: 400\">A full-funnel KPI map tracks the user path from first visit to repeat use. It should cover awareness, acquisition, activation, engagement, retention, revenue, and advocacy. This map shows where users drop off and where campaigns create value. It turns scattered campaign data into a clearer growth plan.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Step 4: Separate Vanity Metrics From Decision Metrics<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Vanity metrics show attention. Decision metrics guide spend and growth. Followers, likes, impressions, and community size can support brand reach, but they do not prove product use. Qualified wallets, first transactions, repeat activity, retention, and revenue give leaders better signals for crypto marketing ROI.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Step 5: Create a Weekly Executive Dashboard<\/span><\/h4>\n<p><span style=\"font-weight: 400\">A weekly executive dashboard should show the few numbers leaders need. Include CAC, qualified wallets, activation rate, retention rate, revenue per wallet, net deposits, and marketing-sourced revenue. Keep the dashboard short. Ten to fifteen metrics are enough for faster budget calls and cleaner board updates.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Crypto Marketing Funnel Metrics by Stage<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Crypto marketing works best with stage-by-stage measurement. Each stage should show what users do next. This helps teams find weak spots, improve spend, and connect marketing work with wallet activity and revenue.<\/span><\/p>\n<div class=\"ul-li-point\">\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Awareness Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Awareness metrics show how many relevant people discover the brand. Track branded search, organic traffic, share of voice, PR mentions, social reach, and content engagement. These numbers matter most when they lead to stronger search demand, community growth, wallet connects, or qualified leads.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Acquisition Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Acquisition metrics show how much it costs to bring users into the funnel. Track cost per qualified wallet, cost per lead, cost per funded account, channel CAC, and landing page conversion rate. These crypto marketing KPIs help teams compare SEO, paid ads, PR, KOLs, quests, and referrals.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Activation Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Activation metrics show how many users reach their first value point. Track wallet connect rate, first deposit, first trade, first stake, first mint, or first transaction. A strong activation rate means users understand the offer and trust the product enough to act.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Engagement Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Engagement metrics show how often users return and use the product. Track active wallets, transaction frequency, session depth, governance activity, support activity, and community replies. Strong engagement shows that users see value beyond the first action.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Retention Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Retention metrics show whether users stay active after their first action. Track day 7, day 30, day 60, and day 90 wallet retention. Measure repeat trades, repeat deposits, staking duration, liquidity retention, and churn. Retention gives a clear view of campaign quality.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Revenue Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Revenue metrics show how marketing activity turns into business value. Track protocol fees, trading fees, marketplace fees, revenue per wallet, LTV, payback period, and marketing-sourced revenue. These numbers help teams prove which channels create real crypto marketing ROI.<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"font-weight: 400\">Advocacy Metrics<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Advocacy metrics show how users help the project grow. Track referrals, ambassador output, user content, organic mentions, governance activity, and community support. Strong advocacy lowers acquisition cost and brings users who trust the product before they arrive.<\/span><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400\">Industry Use Cases: Which Metrics Matter by Crypto Business Type?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Crypto marketing metrics change by business type. An exchange, DeFi protocol, wallet, NFT marketplace, game, blockchain, RWA platform, and payments firm each need a different scorecard. The goal stays the same: track users, revenue, retention, and trust.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Crypto Exchanges<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Crypto exchanges need metrics tied to funded users, trades, deposits, and fee revenue. A large signup count means little without account funding, first trades, repeat activity, and user value. Teams should track funded account rate, first trade rate, active traders, net deposits, trading fee revenue, and retention.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">DeFi Protocols<\/span><\/h4>\n<p><span style=\"font-weight: 400\">DeFi protocols need metrics that show sticky liquidity and repeated use. TVL can rise fast during reward programs, but retained deposits, fee-generating wallets, and repeat actions show stronger demand. Teams should track net deposits, liquidity retention, repeat deposits, withdrawal rate, protocol fees, and governance activity.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Web3 Wallets<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Web3 wallets need metrics that show active use after install or signup. The strongest signals include wallet activation, monthly active wallets, dapp connections, swaps, bridge actions, and repeat transactions across 30, 60, and 90 days. Wallet growth needs active behavior, not just downloads.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">NFT Marketplaces and Collections<\/span><\/h4>\n<p><span style=\"font-weight: 400\">NFT marketplaces and collections need metrics tied to buyers, sellers, holder quality, and repeat trades. Sales volume can look strong, but repeat buyers and holder retention show deeper market trust. Teams should track unique buyers, repeat buyer rate, seller liquidity, holder retention, royalty revenue, and floor depth.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Blockchain Gaming Companies<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Blockchain games need metrics that show play, spending, and return visits. Wallet creation alone means little without active players, asset purchases, session depth, and repeat use after rewards end. Teams should track active player wallets, paying wallet rate, asset purchase rate, session frequency, referrals, and retention.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Layer-1 and Layer-2 Blockchains<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Layer-1 and Layer-2 chains need metrics tied to builders, apps, and recurring network use. Transaction count alone can mislead teams, so developer activity and real dapp usage need close tracking. Teams should measure active developers, deployed contracts, recurring dapp activity, active wallets, ecosystem TVL, and grant ROI.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">RWA and Tokenization Platforms<\/span><\/h4>\n<p><span style=\"font-weight: 400\">RWA and tokenization platforms need metrics tied to verified users, assets, compliance, and transaction value. These businesses sell trust, so lead quality and account value matter more than broad reach. Teams should track verified investors, qualified institution leads, assets onboarded, compliance completion, transaction value, and revenue per account.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Stablecoin and Crypto Payments Companies<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Stablecoin and crypto payments firms need metrics tied to payment use, merchant adoption, repeat payers, and settlement cost. Volume helps, but repeat transactions show stronger payment fit. Teams should track merchant adoption, repeat payer rate, payment value, settlement cost, payment frequency, and enterprise pipeline value.<\/span><\/p>\n<div class=\"id_bx\">\n<h4 style=\"padding-bottom: 20px\">Ready to grow beyond vanity metrics?<\/h4>\n<p><a class=\"w_t\" href=\"https:\/\/www.blockchainappfactory.com\/contact\">Get Started Now!<\/a><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400\">How to Build a Crypto Marketing Analytics Process<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A crypto marketing analytics process turns scattered data into clear growth signals. It connects campaigns with wallet actions, user quality, retention, and revenue. This gives teams a practical way to judge spend and improve performance.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Map Every Meaningful User Action<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Map each action that shows real user intent. Track wallet connects, KYC checks, deposits, swaps, stakes, mints, votes, bridges, purchases, referrals, and repeat transactions. This gives your team a full view of user behavior after each campaign.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Define Quality Thresholds<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Set clear rules for a qualified wallet, active user, high-value holder, retained user, and revenue user. A qualified wallet can complete one transaction, hold funds for 30 days, stake tokens, or return for repeat use. Clear thresholds keep reports honest.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Connect Offchain Campaigns to Onchain Behavior<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Connect SEO, paid ads, PR, KOL posts, email, Discord, Telegram, and landing pages with wallet actions. Use UTMs, referral codes, campaign pages, CRM tags, and wallet analytics. This link shows which channels create real crypto marketing ROI.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Build Cohorts by Channel and Campaign<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Group users by campaign source, then compare their wallet actions over time. Review cohorts from SEO, paid ads, quests, airdrops, referrals, PR, KOLs, and partnerships. Strong cohorts show higher activation, better retention, and more revenue per wallet.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Create Dashboards for Different Stakeholders<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Build separate dashboards for executives, marketing teams, product teams, community leads, and investors. Executives need CAC, LTV, retention, and revenue. Marketing teams need channel performance. Product teams need activation gaps and user drop-off points.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Review Metrics Weekly, Monthly, and Quarterly<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Review fast-moving numbers each week, such as qualified wallets, activation, spend, and revenue. Review retention, LTV, and channel quality each month. Review budget, market fit, and growth priorities each quarter with a clean executive report.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Crypto marketing grows stronger when teams measure wallet behavior, not public noise. Followers, impressions, and volume can start a conversation, but they cannot prove retention, revenue, or user trust. Businesses need metrics like qualified wallets, activation rate, repeat transactions, LTV, CAC, and marketing-sourced revenue to guide spend. These numbers show what works, what drains budget, and where growth can improve. <a href=\"https:\/\/www.blockchainappfactory.com\/crypto-marketing-agency\"><strong>Blockchain App Factory<\/strong><\/a> provides crypto marketing services that help Web3 brands plan campaigns, track the right KPIs, and turn market attention into measurable business results.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Insights Crypto growth needs wallet action, not follower count. Track qualified wallets, first transactions, repeat Crypto Marketing Metrics That Actually Matter: Beyond Followers and Volume use, and retention. Trading volume needs context. Net deposits, fee revenue, liquidity quality, and withdrawal patterns show real market strength. Strong analytics connect campaigns with revenue. Link SEO, paid&hellip;&nbsp;<a href=\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Crypto Marketing Metrics That Actually Matter: Beyond Followers and Volume\u00a0<\/span><\/a><\/p>\n","protected":false},"author":100,"featured_media":17081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1424],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto Marketing Metrics That Drive Real Web3 Growth ROI<\/title>\n<meta name=\"description\" content=\"Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crypto Marketing Metrics That Drive Real Web3 Growth ROI\" \/>\n<meta property=\"og:description\" content=\"Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Blockchain App Factory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BlockchainAppFactory\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T11:19:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/06\/Crypto-Marketing-Metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vimal J\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Blockchain_BAF\" \/>\n<meta name=\"twitter:site\" content=\"@Blockchain_BAF\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vimal J\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\"},\"author\":{\"name\":\"Vimal J\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/person\/2cdffa3a5051c2bff789a25e5cc1885b\"},\"headline\":\"Crypto Marketing Metrics That Actually Matter: Beyond Followers and Volume\u00a0\",\"datePublished\":\"2026-06-26T11:19:22+00:00\",\"dateModified\":\"2026-06-26T11:19:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\"},\"wordCount\":3058,\"publisher\":{\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#organization\"},\"articleSection\":[\"Crypto Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\",\"url\":\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\",\"name\":\"Crypto Marketing Metrics That Drive Real Web3 Growth ROI\",\"isPartOf\":{\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#website\"},\"datePublished\":\"2026-06-26T11:19:22+00:00\",\"dateModified\":\"2026-06-26T11:19:22+00:00\",\"description\":\"Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#website\",\"url\":\"https:\/\/www.blockchainappfactory.com\/blog\/\",\"name\":\"Blockchain App Factory\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blockchainappfactory.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#organization\",\"name\":\"Blockchain App Factory\",\"url\":\"https:\/\/www.blockchainappfactory.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2018\/10\/logo-green-1.png\",\"contentUrl\":\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2018\/10\/logo-green-1.png\",\"width\":177,\"height\":35,\"caption\":\"Blockchain App Factory\"},\"image\":{\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BlockchainAppFactory\/\",\"https:\/\/twitter.com\/Blockchain_BAF\",\"https:\/\/www.instagram.com\/blockchainappfactory\/\",\"https:\/\/www.linkedin.com\/company\/blockchainappfactory\/\",\"https:\/\/www.youtube.com\/channel\/UCZS6OftazbyXcvS8mPa-61w\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/person\/2cdffa3a5051c2bff789a25e5cc1885b\",\"name\":\"Vimal J\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/05\/img-author1.png\",\"contentUrl\":\"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/05\/img-author1.png\",\"caption\":\"Vimal J\"},\"description\":\"Vimal J is the Head of Sales at Blockchain App Factory, with 10+ years of experience in sales, client strategy, and Web3 business growth. He helps startups, enterprises, and project founders choose the right blockchain solutions for their goals, bringing a practical market perspective to topics like token development, crypto launches, and Web3 adoption.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/vimal-j-0a1472142\/\"],\"url\":\"https:\/\/www.blockchainappfactory.com\/blog\/author\/marketting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crypto Marketing Metrics That Drive Real Web3 Growth ROI","description":"Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/","og_locale":"en_US","og_type":"article","og_title":"Crypto Marketing Metrics That Drive Real Web3 Growth ROI","og_description":"Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.","og_url":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/","og_site_name":"Blockchain App Factory","article_publisher":"https:\/\/www.facebook.com\/BlockchainAppFactory\/","article_published_time":"2026-06-26T11:19:22+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/06\/Crypto-Marketing-Metrics.jpg","type":"image\/jpeg"}],"author":"Vimal J","twitter_card":"summary_large_image","twitter_creator":"@Blockchain_BAF","twitter_site":"@Blockchain_BAF","twitter_misc":{"Written by":"Vimal J","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/#article","isPartOf":{"@id":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/"},"author":{"name":"Vimal J","@id":"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/person\/2cdffa3a5051c2bff789a25e5cc1885b"},"headline":"Crypto Marketing Metrics That Actually Matter: Beyond Followers and Volume\u00a0","datePublished":"2026-06-26T11:19:22+00:00","dateModified":"2026-06-26T11:19:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/"},"wordCount":3058,"publisher":{"@id":"https:\/\/www.blockchainappfactory.com\/blog\/#organization"},"articleSection":["Crypto Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/","url":"https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/","name":"Crypto Marketing Metrics That Drive Real Web3 Growth ROI","isPartOf":{"@id":"https:\/\/www.blockchainappfactory.com\/blog\/#website"},"datePublished":"2026-06-26T11:19:22+00:00","dateModified":"2026-06-26T11:19:22+00:00","description":"Find the metrics that show wallet quality, user retention, revenue, and wasted campaign spend.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blockchainappfactory.com\/blog\/crypto-marketing-metrics\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.blockchainappfactory.com\/blog\/#website","url":"https:\/\/www.blockchainappfactory.com\/blog\/","name":"Blockchain App Factory","description":"","publisher":{"@id":"https:\/\/www.blockchainappfactory.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blockchainappfactory.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.blockchainappfactory.com\/blog\/#organization","name":"Blockchain App Factory","url":"https:\/\/www.blockchainappfactory.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2018\/10\/logo-green-1.png","contentUrl":"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2018\/10\/logo-green-1.png","width":177,"height":35,"caption":"Blockchain App Factory"},"image":{"@id":"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BlockchainAppFactory\/","https:\/\/twitter.com\/Blockchain_BAF","https:\/\/www.instagram.com\/blockchainappfactory\/","https:\/\/www.linkedin.com\/company\/blockchainappfactory\/","https:\/\/www.youtube.com\/channel\/UCZS6OftazbyXcvS8mPa-61w"]},{"@type":"Person","@id":"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/person\/2cdffa3a5051c2bff789a25e5cc1885b","name":"Vimal J","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blockchainappfactory.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/05\/img-author1.png","contentUrl":"https:\/\/www.blockchainappfactory.com\/blog\/wp-content\/uploads\/2026\/05\/img-author1.png","caption":"Vimal J"},"description":"Vimal J is the Head of Sales at Blockchain App Factory, with 10+ years of experience in sales, client strategy, and Web3 business growth. He helps startups, enterprises, and project founders choose the right blockchain solutions for their goals, bringing a practical market perspective to topics like token development, crypto launches, and Web3 adoption.","sameAs":["https:\/\/www.linkedin.com\/in\/vimal-j-0a1472142\/"],"url":"https:\/\/www.blockchainappfactory.com\/blog\/author\/marketting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/posts\/17078"}],"collection":[{"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/comments?post=17078"}],"version-history":[{"count":4,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/posts\/17078\/revisions"}],"predecessor-version":[{"id":17085,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/posts\/17078\/revisions\/17085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/media\/17081"}],"wp:attachment":[{"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/media?parent=17078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/categories?post=17078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blockchainappfactory.com\/blog\/wp-json\/wp\/v2\/tags?post=17078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}