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NFTQueen’s 24-Hour Sell-Out: A Masterclass in Instagram-First NFT Marketing
NFT launches come and go, but few create the kind of buzz NFTQueen did with her 24-hour sell-out on Instagram. Instead of relying on traditional Web3 channels like Discord or Twitter, she built a marketing engine rooted in her personality,…
Filecoin’s ICO Masterclass: Building Market Trust with Utility-First Messaging
Filecoin's initial coin offering (ICO) remains a defining example of how to launch a blockchain project with real-world relevance, institutional backing, and a clear market proposition. While many token sales relied on speculation or vague roadmaps, Filecoin focused on a…
Airdrop Marketing for Startups: Driving Wallet Acquisition with Zero Spend
Airdrops have come a long way from the days of token rain and blind giveaways. Take Uniswap’s 2020 airdrop, for example it was one of the biggest ever, yet only about 7% of recipients stuck around after claiming their tokens.…
