Web3 marketing from the team that builds the product.

We have run 500 campaigns and helped clients raise over $1 billion. What our competitors cannot say is that 250 engineers sit on the same floor, so nothing we promise about your token or your tokenomics goes out unchecked.

Trusted by layer-1 ecosystems, funded startups and Fortune 500 brands

Polygon logo Aptos logo TON logo Sui logo NEAR Protocol logo Hedera logo Internet Computer (ICP) logo Flow logo Moonbeam logo The Sandbox logo CoinDCX logo CoinSwitch logo
13Years in crypto
500+Campaigns
$1B+Client raise
90+Token launches
3,500+Vetted creators
40+Countries
ISO/IEC 27001SOC 2 Type IIGoodFirms AwardClutch VerifiedCompliance reviewed for 10 major markets
Why projects switch to us

Most crypto projects do not die because the code failed. They die because nobody showed up.

We started as builders in 2013, writing smart contracts and exchanges back when most agencies would not touch crypto. Then a pattern started repeating. Technically excellent projects were losing to louder, weaker ones.

So we built a marketing arm and made it the front door of the company. Marketing now leads every engagement, with engineers behind it who can verify what we are promising.

Attention you rent disappears.
Demand you build compounds.

What we do

Eight disciplines. All of them Web3 native.

No generalist playbook retrofitted for Web3. The full breakdown sits on our crypto marketing agency page.

Crypto PR & Earned Media

Placements across 140+ premium crypto media partners, from tier-1 outlets down to the niche newsletters investors actually read. Narrative-led, strategically placed, never mass distributed.

Hedera: 42+ media mentions
Explore crypto PR →

KOL & Influencer Marketing

3,500 vetted crypto creators, matched to your project by audience quality, holder relevance and campaign fit rather than follower count alone.

Audience fit scored on every creator
Explore KOL marketing →

Community Building

Telegram, Discord and X communities developed to survive beyond launch spike. Moderation structure, daily engagement formats, raid mechanics and retention loops.

Retention loops built into every community plan
Explore community management →

Token Launch & Presale

TGE, ICO, IDO and presale campaigns handled end-to-end. Narrative, launchpad placement, investor outreach, whitepaper positioning and launch-week execution coordinated around one market push.

$1B+ raised across client campaigns
Explore launch marketing →

Exchange Listing Marketing

Listing strategy paired with visibility, trading attention and market-momentum campaigns needed to turn the listing into steady market attention, supported by working relationships with Binance, BitMart and XT.

Direct exchange partner relationships
Explore listing services →

Crypto SEO & AI Search

Rankings to keep bringing targeted traffic after paid campaigns end, plus optimisation for how ChatGPT, Perplexity and AI Overviews pick which projects to recommend. Most agencies still ignore this.

Compounding, not rented, distribution
Explore crypto SEO →

Crypto Social Media

Daily account management across X, Telegram, Farcaster and YouTube. Threads, Spaces, memes and reply strategies to keep your project visible in the feed between major announcements rather than only on launch day.

Daily presence between announcements
Explore crypto social media →

Compliance Aware Messaging

Every campaign is reviewed against the promotion rules of each target market before it is published, so your marketing stays conversion-focused without creating avoidable regulatory exposure.

Market-rule check on every asset
How we handle compliance →

Not sure what you need?

Tell us your project stage, whether that is pre-TGE, live token, or weak post-listing traction. We will send back the marketing moves we would prioritise first and the ones we should skip.

Free, no deck, 48 hour turnaround
Get your growth plan →
Who we market

Web3 Marketing Services by Business Type

Every part of Web3 is judged on a different number. A layer-1 network is measured on builders, a game on players, a protocol on liquidity. We plan each campaign around the number your market checks.

Featured focus · Ecosystems

Layer-1 and Layer-2 Ecosystems

Developer and ecosystem campaigns that bring builders, projects and users onto your network, planned around mainnet and upgrade milestones.

Campaigns for NEAR, Polygon and Moonbeam

DeFi Protocols

Liquidity, TVL and user campaigns that explain how the protocol works before asking anyone to deposit.

CNKT+ staking campaign across 5+ market data platforms

Web3 Games and NFTs

Player acquisition, creator campaigns and guild outreach that turn attention into players and marketplace activity.

RADDX on NEAR: 70K+ new players

Wallets, Apps and Infrastructure

User acquisition and retention for products with no token, measured on wallet connects and repeat use rather than impressions.

ICP: 500K+ developer campaign reach

AI and Crypto Projects

Positioning, KOL and Kaito mindshare campaigns for AI-native chains and agents, sequenced from testnet to TGE.

OpenLedger: 47M+ impressions, #1 Kaito mindshare

RWA and Tokenization Platforms

Investor marketing that explains asset backing, custody and compliance before the raise starts.

Hedera: 165%+ RWA visibility growth

Proof, not adjectives

Campaign results we can show you.

Seven of our fourteen published marketing case studies. Every figure on these cards matches the full case study it links to.

NEAR Protocol logo
NEAR · Web3 Gaming
70K+
New players acquired

RADDX, a racing game in the Jump.trade ecosystem on NEAR, needed players and NFT buyers, not just attention. We ran the go-to-market plan, KOL campaigns across YouTube, X, Telegram and Discord, PR and community growth around the launch.

1M+Social impressions
265K+Marketplace trades
4.3M+Matches played
Read the case study →
hedera
Layer 1 · RWA visibility
165%+
RWA visibility growth

Hedera had real momentum in real world assets but not the share of voice to match it. We built positioning, content, PR and KOL work around VineVault, a tokenized wine membership platform on the network, so the RWA story had a product people could point to.

1.2M+Impressions
42+Media mentions
5.2K+Wallet connects
Read the case study →
polygon
Layer 2 · GameFi & NFT
218%
Reach growth

Polygon asked us to raise the profile of its GameFi and NFT scene and bring more developers through the door. Twelve weeks of PR, KOL, community programs and outreach more than tripled reach.

2.4M+Impressions
18.3K+Connects
9.1K+Sign-ups
Read the case study →
OpenLedger logo
Ethereum Layer 2 · AI Blockchain
$182M
Launch trading volume

OpenLedger needed the market to value an attribution economy, not another AI token claim. We built acquisition around node operators and data contributors first, then sequenced testnet, TGE, exchange listings and mainnet as a single demand curve across Western developer and Asian retail markets.

47M+Campaign impressions
6M+Registered testnet nodes
20K+AI models built
Duration: 12 months · GTM, Community, KOL, TGE, Regional, AMAs
Read the case study →
Call It logo
Prediction Markets · SocialFi
285%+
Audience growth

Call It turns public crypto calls into stake-backed records that settle on price data and stay on-chain. We positioned it around conviction and public reputation, then used backing, opposition and matched-stake duels as the hooks across creator content, community, PR and search.

120K+Call It page visits
24K+Wallet connects
9.8K+Calls initiated
Positioning, Creator Content, Community, PR, Search
Read the case study →
Moonbeam logo
Polkadot EVM · GameFi
58+
Campaign media placements

Moonbeam wanted Solidity teams to see it as the natural EVM route into Polkadot. We ran cross-chain positioning, developer proof content, GameFi campaigns and PR, with the Carrom gaming NFT marketplace as live proof of consumer activity on the network.

49K+Gaming page visits
16.8K+NFT collection clicks
6.4K+Wallet connects
Positioning, Developer Content, GameFi, PR, Community
Read the case study →
tezverse
Community · Multi-Utility Web3
180%
Discord community growth

TEZVERSE spans gaming, AI, DeFi and rewards, which usually reads as four disconnected products. We unified it into a single story and carried that through events, content and community channels for twelve weeks.

1.4M+Impressions
28K+Site visits
9.5K+Connects
Duration: 12 weeks · Social, Discord, Telegram, Events, Content, PR
Read the case study →
All 14 marketing case studies → Also published: BALIVING, PROPDEFI, LEARN 360, ZAPME
Our clients

Ecosystems, protocols and Fortune 500 brands.

Beyond the campaigns above, eight more of the 800 projects delivered since 2013, each with what we actually did rather than just a logo.

Marketing Backed by Engineering

Most crypto marketers have never shipped a smart contract.

Our marketers work with engineers who build tokens, smart contracts and blockchain platforms, so every campaign claim stays technically accurate. Need development too? The same team takes your project from product build through launch marketing.

01 / BUILD

Crypto Token Development

Tokenomics design, smart contract development, audit coordination and ICO, IDO or TGE launch infrastructure, followed by the campaign to bring your token to market.

  • 80 client approved tokens shipped
  • ERC-20, BEP-20, SPL and custom standards
  • Tokenomics modelling and vesting design
  • Third-party audit coordination
Explore Token Development →
02 / BUILD

RWA Tokenization

Platforms that bring real world assets on chain, covering gold, commodities and private credit, with the compliance layer and the investor narrative built together.

  • Our fastest growing practice
  • Asset backed token architecture
  • KYC and AML jurisdiction mapping
  • RWA specific investor marketing
Explore RWA Tokenization →
03 / BUILD

Real Estate Tokenization

Fractional property ownership platforms, white label or custom, with DAO governance, dividend distribution and the trust building campaign investors need first.

  • Shipped: StoneForm, BALIVING, PROPDEFI
  • Fractional ownership and dividend logic
  • White label platform available
  • Investor education campaigns included
Explore Real Estate Tokenization →
One vendor, one timeline, one accountable team.

When the team marketing your project works directly with the engineers developing it, campaign claims stay technically accurate, approvals move faster, and development-to-marketing handoffs do not slow the launch.

Recent development projects

Platforms we shipped, not mockups we designed.

Six recent builds from our engineering practice. Tokenized real estate, layer-1 infrastructure, exchanges and Web3 super apps, all live.

Real Estate · RWA
Tokenized real estate investment

Fractional property ownership through the STOF token

Global fractional real estate investment with DAO governance, quarterly dividend distribution and a compliance first onboarding flow for investors.

DAOGovernance
QuarterlyDividends
GlobalAccess
Layer 1
Modular Web3 infrastructure

Keyless wallets and AI driven intent execution

A layer-1 blockchain built for intent based transactions, removing seed phrase friction with MPC keyless wallets and automating execution through an AI intent layer.

KeylessWallets
IntentExecution
L1Architecture
Telecom · Web3
Web3 telecom super app

Global eSIM and borderless messaging on the ZAP token

A blockchain backed telecom app delivering global eSIM numbers, borderless messaging and data connectivity, with crypto payments handled natively through the ZAP token.

eSIMGlobal
ZAPNative token
MultiRegion
BNB Chain
DEX and launchpad

Swaps, liquidity pools, farming and project launches

A decentralized exchange and launchpad on BNB Chain offering token swaps, liquidity pools, yield farming and a transparent launch pipeline for crypto startups.

AMMSwaps
FarmingYield
LaunchpadBuilt in
Ecosystem · L1
Full blockchain ecosystem

An eight app suite running at 10,000 TPS

A complete blockchain ecosystem built on advanced computing infrastructure, covering wallets, an NFT marketplace, gaming applications and ecosystem tooling, stable under heavy traffic.

10KTPS
8Apps shipped
SuiteSuper app
Ethereum
Commodity trading ecosystem

Tokenized settlement for physical commodity markets

An all in one crypto ecosystem bringing transparency to global commodity trading, with MultiSig wallet security, a native coin, tokenomics design and supply chain traceability.

60KWallet users
MultiSigSecurity
RWASettlement
All development case studies → Also shipped: Cheelee, Coastal Crypto EC, ESX Exchange, Trustlink, HUMXN, Greencity ICO
How an engagement runs

Four phases. You know what happens in each one.

Campaigns run for a minimum of three months. You get a named strategist, reporting at the cadence your package sets, and a kill switch on anything not working by week four.

Week 1 to 2

Diagnose

Holder and community audit, competitor share of voice, a search and AI visibility baseline, and a technical review of your token or platform. You keep the findings whether or not you sign.

Week 2 to 3

Position

The one sentence your project wins on, stress tested against the tokenomics by our engineers, then compliance reviewed for every market you are targeting.

Week 3 to 8

Launch

PR, KOL, community, paid and listing activity executed together on a single calendar. Reporting tracks the KPIs agreed at kickoff rather than vanity impressions.

Week 8 onward

Compound

SEO, AI search presence and community retention take over from paid spend, so visibility keeps growing after the launch budget stops.

Our Culture

The People Who Stayed Through Three Crypto Winters

From Chennai to Singapore, we are a team that mostly stays. GoodFirms named us Best Company to Work With.

250+ Specialists In-House
90+ Certified Experts
13 Years Running
Engagement models

Published starting prices. No "contact us for a quote".

Most crypto agencies hide pricing until they have qualified your budget. Here is where we start, so you can self select before the first call.

Starter Launch

For MVP, testnet and early-community projects testing a narrative before committing real budget.
$7,500 / from
  • Market research and GTM strategy
  • Narrative and messaging framework
  • Telegram and Discord setup and moderation
  • Three social posts a week
  • CoinMarketCap listing support
  • Monthly reporting and strategy call

Build and Market

For token, RWA or real estate tokenization projects that need both sides.
Custom / scoped
  • Token, RWA or real estate platform build
  • Smart contract development and audit
  • Full launch marketing program
  • Single team, single timeline
  • Post launch growth retainer

Development is quoted separately from marketing. Prices are per campaign with a three-month minimum; media spend and creator fees are billed on top. Market Leader ($30,000) and Enterprise tiers, and the full deliverables for each package, are on the crypto marketing agency page.

In their words

Founders on the record, on camera.

Not paraphrased blurbs. Every quote below has a video with a named founder attached to it.

“
As a growing company we needed a secure, scalable blockchain platform but had no in-house dev team. What stood out most was their proactive approach. They did not just execute requirements, they offered valuable suggestions and took initiative at every stage of our startup journey.
AnnieCEO, CRE7 Invest · Real estate tokenization
▶ Video
“
Blockchain App Factory developed customized solutions for us, a cryptocurrency exchange platform and an NFT product, and we are very satisfied, at a competitive price. We are glad to add new products to the market with the help of these experts.
Jose FloresCEO, Zircap · Crypto exchange
▶ Video
“
They brought me through the entire process as smoothly as possible and delivered everything I asked for on time. Working with a company like this gives me the sense of safety and security I need to bring back to my investors.
Layth SamarahCEO, MintySwap · Token launch
▶ Video
Why it is safe to hire us

Audited, certified, and partnered where it counts.

Crypto marketing has an unusually high proportion of agencies that take a deposit and vanish. Here is the paperwork.

ISO/IEC 27001

Independently audited information security management. Your unreleased contracts and launch plans stay confidential.

SOC 2 Type II

Continuous, verified controls over how we handle client data. Not a one time checkbox.

Exchange partners

Working relationships with Binance, BitMart and XT mean faster listing conversations than cold outreach.

Chain alliances

Polygon, NEAR, Algorand, Avalanche, Hedera and SKALE, which helps with grant programs and co-marketing.

Esteemed alliances and partners
Algorand
Soneium
NEAR
Avalanche
Hedera
SKALE
Oasis
CertiK
XT
BitMart
Binance
Polygon
Trusted, certified and recognised worldwide
GoodFirms Best Company to Work With
Top Digital Marketing Companies badge
Top Rated Software Development Companies badge
ISO/IEC 27001 and SOC 2 Type II certified
Clutch profile reviewed by clients
Our experts, your growth engine

Built by blockchain, Web3 and growth specialists.

Crypto projects launch better when strategy, technology and growth sit in the same room. These are the three people you will actually deal with.

Vimal Joseph

Vimal Joseph

Head of Sales
10+ years in sales, client strategy and Web3 growth

Helps founders and enterprise teams scope realistic growth plans and pick the right service path. The first call you will probably have with us.

Arun Kamala Santhanath

Arun Kamala Santhanath

Marketing Head
Crypto and Web3 go to market strategy

Architect of our go to market practice. Has directed launch campaigns across every major chain ecosystem we work with.

Mohamed Amar

Mohamed Amar

Business Development Manager
Web3 client growth and partnerships

Works with international clients from the first conversation through launch week, connecting founders to the right team internally.

Insights

What is actually moving the market.

We publish on what is happening now rather than evergreen filler, written by the people running the campaigns and shipping the contracts.

How to Market a DeFi Vault: Curator Trust, Risk Disclosure and Distribution

In November 2025, curated DeFi vaults learned how fast trust can leave. After Stream Finance reported a loss of roughly $93 million, curated vault TVL…

How to Market a Privacy Coin or ZK Project Without Breaking Promotion Rules (US, EU, Dubai)

Privacy coins had one of the strongest years in crypto. The people marketing them now answer to three rulebooks that disagree with each other. FinCEN…

How to Market a Perpetual DEX: Trust, Liquidity Proof and Oracle-Safety Messaging

Papertrade opened for trading on October 10, 2026, with up to 1,000x leverage on Bitcoin and Ethereum. Within a day, community researchers were pointing at…

Short explainers on what we actually do.

Questions before the call

About Blockchain App Factory

A Web3 marketing agency gets blockchain products in front of the people who will use them, build on them or hold them. That covers protocols, layer-1 and layer-2 networks, wallets, games, AI and RWA platforms, exchanges and token projects. The work spans positioning, crypto PR, KOL campaigns, community building, search and AI visibility, and measurement down to wallet activity. Our marketers work with in-house blockchain engineers who check technical claims before they go out. For token launch campaigns, see our crypto marketing agency page.

Blockchain App Factory is a Web3 marketing agency and blockchain development company headquartered in Chennai, India, with a regional office in Singapore and operating since 2013. Part of Appstars Applications Pvt Ltd, we market and develop crypto tokens, RWA platforms, real estate tokenization platforms and exchanges with a 250-member team, including 90+ certified blockchain experts.

We work with founders preparing tokens for the market, businesses tokenizing real-world assets or property, and established protocols looking to increase visibility, users or market activity after launch. Clients span 40 countries and include Polygon, NEAR, Aptos, The Sandbox, Hedera, McDonald's and Shell.

Most crypto agencies focus only on marketing. We combine campaign specialists with in-house blockchain engineers who understand tokenomics, smart contracts, exchanges and tokenized platforms. Technical claims can be reviewed internally before they reach investors, media or communities, helping campaigns stay accurate.

We have run 500 marketing campaigns, with client projects collectively raising more than $1 billion. Our record includes 90+ token launches and 800+ Web3 projects since 2013. Published results include 70K+ new players for the RADDX launch on NEAR, 165%+ RWA visibility growth for Hedera and 218% reach growth for Polygon.

Yes. We develop tokenization platforms and market them to investors and users. StoneForm includes fractional real estate investment, DAO governance and quarterly dividends. Our campaign portfolio also includes BALIVING for tokenized Bali property NFTs and PROPDEFI for tokenized mortgages, combining product positioning with investor education and acquisition.

Paid media, KOL and PR activity can begin producing measurable signals within the first two to three weeks. Community campaigns typically build across six to eight weeks, while SEO and AI search visibility generally require three to six months. Marketing engagements run for a minimum of three months.

Yes. We have worked with clients across 40 countries and review campaign messaging against requirements in the markets being targeted. We also operate dedicated Korean and Chinese crypto marketing services. Clients include Polygon, NEAR, Aptos, The Sandbox, McDonald's and Shell.

Yes, we support exchange listing strategy, project positioning and the marketing activity surrounding a listing, backed by working relationships with Binance, BitMart and XT. Listings remain subject to exchange approval, but our team helps projects prepare the materials, visibility and market presence required for stronger listing conversations.

Schedule A Call With Our Experts

Got a Web3 or AI project in mind? We are excited to listen to your visions!



Turn your ideas into reality with our expertise in web3 and AI technology! Reach out to us today and discuss your project or ask your queries to our proficient web3 or AI experts.


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