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Kaito Studio campaign management

Kaito Marketing Agency for Mindshare Campaigns on Kaito Studio

We manage your Kaito Studio campaign from brand application to creator selection, then report mindshare next to the wallets and signups it produced.

  • Kaito Studio campaign setup
  • Creator shortlisting and selection
  • Disclosure-ready creator briefs
  • Mindshare and outcome reporting
Kaito Project Marketing
12+ Years

Experience in Blockchain

250+

Employees

800+

Projects

90+

Blockchain Experts

  • Polygon
  • Shell
  • RadioShack
  • McDonald's
  • Econet
  • Li & Fung
  • Globant
  • Brevan Howard
What Changed

What changed on Kaito in 2026

Kaito shut down Yaps and its incentivized leaderboards on January 15, 2026, the day X revoked API access for apps that paid users to post. Leaderboard climbing, yapper onboarding and Yap Points campaigns no longer exist.

Kaito replaced them with Kaito Studio, which opened in beta on March 6, 2026. Brands publish campaigns with a defined scope, and approved creators quote for the work. The brand picks who to hire and signs with each creator directly.

Want the full background? Read our guide:
What Replaced Kaito Yaps? How to Run a Crypto Mindshare Campaign in 2026 →
January 15, 2026

Yaps ends Yaps and incentivized leaderboards shut down after X revokes API access.

March 6, 2026

Kaito Studio beta Brands publish scoped campaigns and approved creators quote for the work.

What is crypto mindshare?

Mindshare is a project's share of the relevant conversation over a set period, compared with other projects in its category. On Kaito, it is measured from posts by the accounts the platform tracks. It shows attention. It only shows demand when it moves wallets or signups.

Services

Our Kaito marketing services

Kaito Studio gives brands a marketplace of vetted creators. We do the campaign work that decides whether that spend turns into users.

Kaito Studio brand application

We prepare your Studio brand application and profile. It sets out your project summary, target audience, past campaigns and the creator categories you want. Studio admits brands selectively, so a clear profile matters.

Campaign scope and reward design

We write the objectives, scope of work, timeline, reward structure and content guidelines for each Studio campaign. Budgets are set per creator tier before any quotes arrive.

Creator shortlisting and selection

We review every creator who quotes on your campaign for audience fit and bot activity. You get a ranked shortlist with a recommended price for each creator.

Disclosure-ready creator briefs

Each creator gets a written brief with talking points, banned claims, the X Paid Partnership label or the platform's equivalent, and a posting window. We review drafts before they go live.

Mindshare tracking

We track your share of voice in Kaito Pro against named competitors for the length of the campaign. If mindshare drops, you hear about it that week.

Pre-TGE mindshare campaigns

We time Studio campaigns to your TGE, from waitlist build-up to launch week. Creators are briefed on what they can and cannot say about the token.

Outcome reporting

Weekly reports put mindshare next to referral signups, funded wallets and cost per creator. You can see which creators to rebook and which to drop.

Direct Creator Deals

Your project holds the Kaito Studio brand account and signs creator contracts directly, as Studio requires. We run the campaign work around it. Need creators outside Studio as well? Our KOL marketing team runs direct creator deals across X, YouTube and Telegram.

Yaps vs Studio

Yaps campaigns vs Kaito Studio campaigns

For brands, the switch to Studio changes what you pay for and how much control you have over the content.

Yaps campaigns (until January 2026) Kaito Studio campaigns
Who posts Anyone chasing leaderboard rewards Creators you select
What you pay for Token rewards spread by rank A quoted fee for each creator's scope
Control over content None before posting Written brief and draft review
Platforms X X, YouTube and TikTok
Disclosure Rarely used Required on every paid post
Our Process

How we run a Kaito Studio campaign

Every campaign follows Blockchain App Factory's Earned Attention Loop, the four-stage model from our Kaito Yaps guide.

01

Select

We set one outcome metric first, such as funded wallets or referral signups. Then we shortlist creators whose audiences match your buyers. Past results count for more than follower numbers.

02

Brief

Selected creators receive written briefs and disclosure rules. Drafts come to us 24 hours before posting.

03

Spread

Studio creators publish on X, YouTube and TikTok. We pair them with your own channels and any direct creator deals, so one platform change cannot stop the campaign.

04

Prove

We report mindshare against outcomes every week. Creators who do not convert are dropped before the next campaign.

Measurement

How we measure mindshare

Kaito's mindshare reading is the starting point. We check it against data you control.

Kaito share of voice
Your attention relative to competitors
Kaito Pro
Creator referral conversions
Which creators drive signups
Referral codes and tracked links
Funded wallets
Real usage after the campaign
Your contracts and Dune dashboards
Branded search
Interest outside social feeds
Google Search Console
Cost per outcome
Which creators are worth rebooking
Campaign spend plus the rows above
A rise in mindshare with no movement in the other rows usually means the posts were paid noise.
Packages

Kaito marketing packages

Creator fees are quoted by creators and paid by your project directly. Packages cover our campaign management.

Feature Studio Campaign Most Chosen Studio Growth Studio Plus Direct Creators
Studio brand application and profile Yes Yes
Studio campaigns managed 1 Up to 3 per month
Creator quotes reviewed per campaign Up to 30 Up to 100
Briefs and draft review Yes Yes
Kaito Pro mindshare tracking Campaign period Monthly, with competitor set
Outcome reporting End of campaign Weekly, plus launch-week daily
Direct creator deals outside Studio No Yes
TGE launch-week support No Yes
Price Get a quote Get a quote
Get a Quote Get a Quote
Why Choose Us

Why Blockchain App Factory for Kaito marketing

We combine deep Web3 marketing expertise with direct access to top creator networks and strict compliance readiness.

Campaigns start from an outcome

Every campaign begins with one outcome metric, such as funded wallets or referral signups, and creators are judged on it.

Creator vetting backed by our KOL network

Our KOL team works with a network of 3,500+ vetted Web3 creators, so Studio applicants are checked against past campaign data.

Compliance built into every brief

Briefs carry disclosure rules for X and banned claims for token promotion, so paid posts hold up in the US, UK and EU.

One team for Studio and the rest of your launch

The same team runs your PR and community work, so Studio campaigns line up with announcements and AMAs.

FAQ

Frequently asked questions

Clear answers on how Kaito Studio functions, who can run campaigns, and how mindshare turns into verified outcomes.

No. Kaito closed Yaps and its leaderboards on January 15, 2026, after X banned apps that paid users to post. Kaito Studio replaced it.
Kaito Studio is a selective marketplace where approved brands post creator campaigns and approved creators quote for them. It launched in beta on March 6, 2026 and covers X, YouTube and TikTok.
Yes. Your project holds the brand account and signs creator contracts. We run the campaign work: the application, scope, creator selection, briefs and reporting.
We track your share of voice in Kaito Pro against named competitors. We then check it against referral signups, funded wallets and branded search, because mindshare alone does not show demand.
Yes, every paid post needs one, and token payments count as payment. On X, creators can use the native Paid Partnership label. In the US, a paid promotion of a token that may be a security must also state the amount paid.
There are two parts: creator fees, which creators quote and your project pays directly, and our management fee, which depends on the package. As one public reference, Kaito reported an $18.90 CPM for Jumper's first Studio campaign.

Our Esteemed Alliances and Partners


We formed alliances with top industry leaders who provide technology and infrastructure to ensure collaborative business growth while effectively navigating obstacles.

 Algorand blockchain logo Soneium blockchain logo NEAR Protocol logo Oasis Network logo Hedera Hashgraph logo SKALE Network logo Oasis Network logo CertiK blockchain security logo XT exchange logo BitMart exchange logo Binance exchange logo Polygon blockchain logo Avalanche blockchain logo  Algorand blockchain logo Soneium blockchain logo NEAR Protocol logo Oasis Network logo Hedera Hashgraph logo SKALE Network logo Oasis Network logo CertiK blockchain security logo XT exchange logo BitMart exchange logo Binance exchange logo Polygon blockchain logo Avalanche blockchain logo  Algorand blockchain logo Soneium blockchain logo NEAR Protocol logo Oasis Network logo Hedera Hashgraph logo SKALE Network logo Oasis Network logo CertiK blockchain security logo XT exchange logo BitMart exchange logo Binance exchange logo Polygon blockchain logo Avalanche blockchain logo

Trusted, Certified & Recognized Worldwide

Meet the Team Behind Your Growth

Built by blockchain, Web3 & growth specialists

Crypto projects perform better when marketing strategy, technical expertise and business growth work together. These are three of our senior strategist team directly involved in turning your requirements into engagement.

Vimal Joseph

Vimal Joseph

Head of Sales
10+ years in sales, client strategy & Web3 growth

Works with founders and enterprise teams to scope define realistic priorities, pick the right services and build a practical growth plan from the first conversation.

Arun Kamala Santhanath

Arun Kamala Santhanath

Marketing Head
Crypto & Web3 go to market strategy

Leads our crypto go-to-market strategy and has directed many high-profile launch and growth campaigns across the major blockchain ecosystems we serve.

Mohamed Amar

Mohamed Amar

Business Development Manager
Web3 client growth & partnerships

Works with international clients from initial planning through launch, connecting each project with the specialists, services and resources it requires.

Schedule A Call With Our Experts

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