NEAR Blockchain Marketing Case Study

We Don't Just Market on NEAR.
We Move the Ecosystem.

In a Layer 1 market flooded with noise, visibility means nothing without the right strategy behind it. You’d need a solid crypto marketing partner who knows how to move the market towards your project. Have a look at this case study covering our NEAR marketing campaign for one of the most successful projects we’ve worked with, giving you a detailed look at how we helped them reach the top of the charts in the market, starting from zero traction!

Talk To Our Experts

Project Snapshot

Client

NEAR Protocol

Project Type

Layer 1 Blockchain

Socials

X (Twitter), Discord, LinkedIn, Website

Services

GTM Strategy, KOL Marketing, Campaign Strategy, PR & Media, Community Growth

Campaign Focus

Driving ecosystem awareness, community growth, and stronger market visibility around NEAR’s Layer 1 and AI-focused blockchain positioning.

4 Pillars. One Campaign for Real Results.

How We Position & Promote NEAR

With over 12+ years as one of the market’s leading crypto marketing agencies, we bring far more than just another recycled campaign template. We strategically build our NEAR campaigns around four execution pillars designed to bring real, steady results, with every layer shaped around NEAR’s competitive market context.

Ecosystem Positioning

We build NEAR's positioning around the competitive angles that set it apart in the Layer 1 space, crafting a stronger narrative that connected with precision.

Communication Planning

Every campaign channel is unified around a single, consistent NEAR narrative that audiences can follow, trust, and act on clearly with confidence.

Community Visibility

We drive NEAR's presence across community conversations to generate real audience growth, maintain high visibility and a strong presence.

Launch Attention

Timed, high-impact market presence across every promotional channel, coordinated to fire at exactly the windows that generate peak traction.

Every Critical Layer.Zero Left Uncovered.

End-to-End NEAR Marketing Campaigns

Our NEAR marketing success comes from one powerful approach: full-lifecycle campaign management, positioning us as one of the market’s most successful and preferred crypto marketing agencies. Our campaign scope covers every promotional layer built to support steady, meaningful growth as you scale.

Content & Campaign Planning

The Campaign content is engineered around NEAR's competitive positioning, delivering narrative flow and sharper cross-channel consistency.

Social Media Campaigns

Sustained reach and stronger momentum across NEAR's key platforms to deliver a high-visibility presence that keeps audiences actively engaged.

Community Growth

Targeted community initiatives to drive steady participation, deeper ecosystem engagement, and a consistently active audience base.

PR & Media Outreach

Credible Web3 and mainstream media coverage to extend the campaign’s reach well beyond owned platforms into higher-value, third-party audiences.

Influencer & KOL Activation

A targeted Web3 KOL network to amplify NEAR's reach with credible, scalable exposure across the Web3 audiences to drive global-scale adoption.

Launch Coordination

Every promotional channel is aligned around peak visibility windows, timed, well-planned, and executed to deliver market momentum.

The Edge Generic Agencies Cannot Replicate.

How We're Different?

NEAR needs more than broad Web3 promotion that burns budget and fades into the background. Our approach is built around its actual competitive position, giving the campaign a sharper commercial direction and a far stronger path to traction. By everything under one disciplined strategy, the entire campaign moves at a better pace and with more market intent.

This approach creates a stronger commercial advantage and a clearer path to market traction. And shows how stronger positioning, tighter execution, and a more results-driven yet balanced promotional structure help us push the NEAR chain toward higher visibility, better audience response, and a more powerful market presence.

Competitive Ecosystem Positioning

Every NEAR campaign move is shaped around live market pressure, sharper Layer 1 positioning, and the audience signals that actually influence traction.

Sharper Campaign Communication

Tighter campaign messaging keeps the NEAR chain sharper, more credible, and easier to follow across every touchpoint that drives audience response.

Full-Channel Launch Precision

Every push is timed, aligned, and executed to hit NEAR’s highest-conversion windows with stronger visibility, urgency, and market pull.

Long-Term Market Credibility

Stronger audience quality, repeat visibility, and better recall help the NEAR chain hold market attention and build lasting commercial weight.

★ Featured Project ★

A Standout Project from Our NEAR Marketing Execution

RADDX - Web3 Racing Game on NEAR

RADDX remains one of the most compelling projects within our broader NEAR marketing work, giving this case study a live project the market can actually connect with. As a racing-focused Web3 game, it reflects the strength of our execution and the sharper visibility a well-run campaign can create.

About RADDX

RADDX is a NEAR-linked Web3 racing game within the Jump.trade ecosystem, built around playable car NFTs and a racing metaverse experience. It serves as a strong featured proof point by making the campaign narrative more concrete and visible.

What We Delivered

Go-to-Market Strategy: Tightly structured GTM plan aligning community, social, PR, and KOL activation.

KOL Marketing: Targeted push across YouTube, X, Telegram, and Discord for high credibility.

User Acquisition: Performance-led acquisition backed by strong community building.

PR Strategy: Targeted PR execution combined with media outreach and wider distribution across leading Web3 and gaming channels gave the project stronger launch visibility.

Socials Growth: An aggressive cross-platform social push across X, Telegram, Discord, and supporting media channels gave RADDX harder visibility and faster audience pull.

Campaign Impact

242K+

NFTs Sold

265K+

Marketplace Trades

9 Min

Sold Out in

4.3M+

Matches Played

1M+

Social Impressions

70K+

New Players Acquired

242K+

Community Growth

12+ Yrs

Experience

12+ Years Of Building Crypto Campaigns That Win.

Partner with our expertise! From positioning and community growth to KOL activation and launch coordination, as your end-to-end crypto marketing services partner, we’ll help your project bring real results & dominate the market!

Book a Strategy Call Get a Free Quote

Our Esteemed Alliances and Partners

We formed alliances with top industry leaders who provide technology and infrastructure to ensure collaborative business growth while effectively navigating obstacles.