Latest Updates
Sybil Resistance for Airdrops: Filters, Scoring and What Projects Get Wrong
A token team holds an eligibility list of 250,000 addresses and eight days before allocations lock. Part of it belongs to people who used the product. Part belongs to operators running scripted wallets at volume. Nobody can say where the…
AML Compliance in Crypto Marketing: What to Decide, Verify, and Record
Consider a hypothetical exchange planning a growth campaign. The draft banner says "Start trading in minutes, no paperwork." Yet new customers must pass identity checks first, and legal has not confirmed which countries the service may accept. That campaign is…
Crypto Fundraising Marketing Playbook: Evidence, KOLs, and Community
A founder finishes a demo day with 60 new contacts, a Telegram group of 40,000 people, and a deck that gets compliments. Six weeks later there are plenty of second calls and no signed documents. Nothing in the campaign was…
