Crypto Marketing
Sybil Resistance for Airdrops: Filters, Scoring and What Projects Get Wrong
A token team holds an eligibility list of 250,000 addresses and eight days before allocations lock. Part of it belongs to people who used the…
AML Compliance in Crypto Marketing: What to Decide, Verify, and Record
Consider a hypothetical exchange planning a growth campaign. The draft banner says "Start trading in minutes, no paperwork." Yet new customers must pass identity checks…
Crypto Fundraising Marketing Playbook: Evidence, KOLs, and Community
A founder finishes a demo day with 60 new contacts, a Telegram group of 40,000 people, and a deck that gets compliments. Six weeks later…
Answer Engine Optimization for Web3 Brands: Structuring Content LLMs Will Quote
A crypto exchange can hold position one for "best crypto exchange for institutional traders" and still never appear when someone asks ChatGPT the same question.…
Crypto Press Release Distribution Compared: Cost, Reach and Which Sites Get Indexed
Open three crypto PR quotes side by side and you will see three completely different definitions of the same word. One promises eight guaranteed articles.…
Generative Engine Optimization for Crypto: How Tokens and Exchanges Get Cited by ChatGPT
A trader who wants to know which exchange charges the lowest maker fee on perpetuals does not open ten tabs anymore. They type the question…
Crypto Marketing in the UAE, Saudi Arabia & Qatar: KOLs, Regulation, and Community in 2026
Roughly one in three people in the UAE owns cryptocurrency. Almost none of them can legally be shown your ad if your project is not…
Crypto KOL Audit: How to Detect Fake Reach Before Paying
A KOL sends you a media kit. It shows 340,000 followers, a 6.2 percent engagement rate, and a quote of 12,000 dollars for one thread…
Crypto SEO in 2026: Ranking When Google, ChatGPT and Perplexity All Answer Differently
Ask three machines the same crypto question and you get three different worlds. Type "best crypto launchpad for a new token" into Google and you…
RWA Marketing vs Crypto Marketing: What Changes With Institutional Buyers
In May 2026, J.P. Morgan Asset Management launched a tokenized money market fund on public Ethereum. There was no campaign. No KOL round. No Telegram…
Pre-TGE Marketing Playbook: The 90 Days Before Your Token Goes Live
Most tokens do not fail at launch. They fail in the ninety days nobody watched. The numbers are hard to argue with. RootData's review of…
Crypto KOL and Influencer Marketing Agencies in 2026: How to Vet, Price and Verify
Most crypto teams hire a KOL agency to solve a reach problem. Six weeks later they discover they had a verification problem instead. The campaign…
Crypto Marketing Compliance: Ad Rules and Disclosure Guide
A crypto campaign rarely dies because a regulator knocks on the door. It dies because an ad reviewer rejects a landing page for the third…
Crypto Telegram Marketing: The Growth, Monetization, and Attribution Playbook
Most crypto projects can tell you exactly how many people are in their Telegram group. Very few can tell you how many of those people…
Best Crypto Community Management Agencies in 2026: A Buyer’s Field Guide
Most crypto communities do not die loudly. They go quiet. The Discord still has 40,000 members. The Telegram still shows a green dot. But the…
