Latest Updates
TGE Marketing Timeline: Points Programs, Pre-TGE Sales and Airdrop Claim Design (Q4 2026 Examples)
A week-by-week plan for marketing a token generation event, built on the terms Q4 2026 projects actually published. TGE marketing works when every holder can check two things before launch day: how they qualify for tokens and how much supply…
Crisis Communication Plan for Crypto Exchanges: A 72-Hour Playbook After a Hack
An hour-by-hour publishing plan for exchanges after a breach, built from what Binance and Mercado Bitcoin posted during hack week. After a security incident, an exchange should confirm the breach within about two hours, publish attacker addresses once security verifies…
What Replaced Kaito Yaps? How to Run a Crypto Mindshare Campaign in 2026
What replaced Kaito Yaps and how to run a creator-led mindshare campaign this quarter, with a brief template and a 90-day plan. Kaito Yaps is gone, and the open leaderboard model behind most 2025 mindshare campaigns went with it. Projects…
