Category: Crypto Marketing

How XRP Regained Investor Trust Through Institutional Marketing and SEC Wins

Trust is everything in the world of crypto. When markets swing wildly, investors cling tightly to projects that feel stable and reliable. XRP faced a…

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How to Use Tokenization as a Marketing Differentiator

Marketing has become increasingly crowded, making it tough for brands to stand out. Traditional tactics like discounts and loyalty points often fail to create lasting…

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How $WEN Became a Solana Sensation by Embracing Self-Referential Humor

Meme coins have carved out a unique place in the cryptocurrency universe, blending culture, community, and a bit of humor to captivate audiences worldwide. These…

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How $TRUMP Coin Used VIP Gala Access to Skyrocket Its Market Value

$TRUMP Coin, launched in early 2025 on the Solana blockchain, quickly captured the spotlight by blending political branding with cutting-edge crypto technology. As a meme…

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How Ethena (USDe) Used Yield + Stability Messaging to Capture the DeFi Market

Decentralized finance (DeFi) has grown explosively, reaching over $80 billion in total value locked by 2024. Yet, DeFi users constantly face a dilemma: how to…

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P2E Game Marketing Trends Driving Player Engagement and Growth

Play-to-Earn (P2E) gaming is transforming the gaming world by letting players earn real value through gameplay. Instead of just spending money on games, players can…

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How Dogecoin’s Nostalgia Marketing and Elon’s Tweets Still Work in 2025

In a world where crypto trends shift overnight, Dogecoin has somehow managed to remain both a running joke and a serious contender. Launched as a…

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Comparing 2024 vs. 2025: What’s Changed in Crypto Promotion?

The cryptocurrency market in 2024 was a year of uncertainty, marked by market volatility and regulatory ambiguity. Bitcoin, for instance, peaked at $73,000 in March,…

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The Future of Crypto Marketing in 2025: AI, Community, and Influence at the Cores

In 2025, crypto marketing has transitioned from speculative noise to precision-led strategy. Projects are no longer judged solely by whitepapers or tokenomics—they’re evaluated on the…

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When to Use Paid PR vs Organic PR in Web3 Marketing

In the Web3 ecosystem, where decentralization and community trust are paramount, public relations (PR) serves as a vital bridge between projects and their audiences. Unlike…

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The Ultimate Guide to IDO Marketing for First-Time Crypto Founders

Launching your first IDO can feel like stepping into a crowded arena full of noise, hype, and competition. While building a solid project is non-negotiable,…

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The Rise of Influencer-Led Crypto Campaigns: What the Data Says

Influencer marketing has become a cornerstone in the crypto industry's promotional strategies. With the global influencer marketing market projected to reach $32.55 billion by 2025,…

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How to Build an Effective Token Marketing Plan in 2025

Token marketing in 2025 isn’t what it used to be—gone are the days when hype alone could push a project to success. Today, it's all…

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How KASPA (KAS) Gained Traction Through No-ICO, Pure Fair Launch Narrative

Kaspa (KAS) has quickly become one of the most discussed cryptocurrencies in the market. Launched in 2021, it has gained significant traction due to its…

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Memecoin Marketing Trends That Are Dominating Crypto in 2025

Memecoins are no longer just internet jokes with price charts. They’ve evolved into full-fledged marketing powerhouses that blend culture, community, and creativity. In 2024, the…

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