Real-world asset (RWA) tokenization is no longer a niche idea it’s a fast-growing market. By 2024, tokenized assets had already reached an estimated $50 billion in value, with debt making up around $18 billion and real estate contributing more than $30 billion. Forecasts suggest the sector could skyrocket to anywhere between $4 trillion and $30 trillion by 2030. Clearly, the future of asset ownership is shifting onto the blockchain, unlocking opportunities for businesses, investors, and everyday users to engage with assets like never before.
But here’s the challenge: technology alone doesn’t guarantee adoption. The biggest hurdles are trust, education, and liquidity. Without these, even the most advanced tokenization platform risks falling flat. Brickken recognized this reality early on. Instead of betting only on technical features, the company built its strategy around people fostering a Web3 community that educates, empowers, and actively participates. In doing so, Brickken turned a complex concept into a movement, showing that momentum in RWA tokenization is created not just by code, but by the communities who believe in it.
Brickken’s Vision and Market Entry
A mission built on accessibility
When Brickken was founded in 2020, the team set out with a bold but clear mission: make asset tokenization accessible to everyone, not just large financial institutions. They saw how traditional fundraising and investment channels often excluded startups, small businesses, and even retail investors. By creating a decentralized infrastructure that could democratize ownership, Brickken aimed to open the door for global participation in assets that were once locked away behind complex financial systems.
The product that powers tokenization
At its core, Brickken developed a multi-chain tokenization platform that works seamlessly across leading blockchains such as Ethereum, BNB Chain, Polygon, and Base. The platform allows businesses to tokenize a wide range of assetswhether that’s equity in a startup, real estate holdings, debt instruments, or even revenue-sharing models. More than just a technical tool, Brickken provides compliance frameworks, smart contract automation, and investor management systems, giving issuers a full stack solution to raise capital and manage stakeholders on-chain.
Early proof of traction
This vision wasn’t just theory it translated into measurable success. By 2024, Brickken had facilitated the tokenization of more than $250 million worth of assets across 14 countries. Even more impressively, the company achieved EBITDA-positive status, proving that RWA tokenization can be both sustainable and profitable when executed with the right mix of technology and community trust. This early momentum positioned Brickken as a credible leader in the RWA space, while also showing businesses worldwide that tokenization isn’t just hype it’s a viable growth strategy.
Institutional Trust as a Growth Catalyst
Securing capital and validation
One of the biggest turning points for Brickken came with its successful seed funding round. The company raised $2.5 million at a valuation of around $22 million a clear sign that investors saw long-term potential in the RWA tokenization market. This wasn’t just about capital; it was a stamp of approval that Brickken’s model had the confidence of serious backers. For a young Web3 company, achieving that level of trust early on set the foundation for scaling globally.
Partnerships that opened doors
Beyond funding, Brickken gained momentum by aligning with major players in the blockchain and finance ecosystem. Its official partnership with BNB Chain positioned Brickken as a go-to tokenization provider within one of the largest blockchain communities. Joining Chainlink BUILD added the technical reliability of secure data feeds, while its place in the Circle Alliance connected it with stablecoin innovation at the heart of Web3 payments. On top of this, participation in PwC’s Scale Tokenization program gave Brickken access to institutional networks and enterprise best practices bridging the gap between startups and big business.
Regulatory sandbox as a trust signal
To cement its credibility further, Brickken was included in Europe’s Blockchain Regulatory Sandbox, a framework designed to test and validate innovative solutions under regulatory supervision. For businesses considering tokenization, this was a crucial milestone it proved Brickken was building within compliant structures, not outside of them. The combination of funding, partnerships, and regulatory inclusion created a flywheel of trust, reassuring both investors and issuers that Brickken wasn’t just another blockchain startup, but a serious infrastructure provider ready to reshape asset markets.
Scalable Infrastructure for Different Users
Flexible tools for startups and SMEs
Brickken knew from the start that tokenization had to work for the little guy, not just institutional giants. That’s why they built a SaaS platform specifically for startups and SMEs. It’s plug-and-play, simple to use, and cuts down on the heavy lifting that smaller businesses usually face when raising funds. By removing complexity, Brickken empowers small players to tap into global capital markets without needing an army of lawyers or tech experts.
Enterprise-ready white-label solutions
For enterprises and institutions, Brickken went a step further. Its white-label infrastructure allows large organizations to launch their own branded tokenization platforms, complete with compliance frameworks, investor dashboards, and governance features. Think of it as tokenization infrastructure behind the scenes powerful, customizable, and ready to scale with institutional demands.
Developer-first APIs and SDKs
Brickken didn’t forget developers either. With APIs and SDKs, they opened the door for third-party builders to create their own tokenization products on top of Brickken’s foundation. This strategy turns the platform into more than a service provider; it becomes an ecosystem where innovation can thrive. That’s why many now refer to Brickken as the “Stripe for Tokenization” a backbone that others can build on, expand, and adapt for any use case.
Community as the Engine of Momentum
A network of 100,000+ strong
If technology is Brickken’s foundation, its community is the fuel. Today, Brickken has more than 100,000 active members across Discord, Telegram, and X. This isn’t just vanity numbers it’s a proof point that people want to engage, learn, and participate in the RWA revolution.
Structured programs that keep members involved
Brickken keeps its community engaged with structured initiatives like Zealy quests, Raiders, and ambassador programs. These aren’t random giveaways they’re carefully designed participation loops that reward meaningful contributions, from sharing educational content to onboarding new users. Each initiative makes members feel like co-creators rather than passive spectators.
Gamification and education at the core
For many, tokenization can feel complex or even intimidating. Brickken tackled that head-on with gamification and education. By breaking down concepts into quests, guides, and interactive campaigns, they lowered the barriers for new users to get involved. The result? A community that’s not only large in size but also highly engaged, informed, and motivated to keep the momentum going.
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Incentives, Staking, and Governance
Rewarding commitment through staking
Momentum in Web3 doesn’t just happen it needs mechanisms that encourage people to stick around. Brickken rolled out BKN staking vaults offering yields of up to 15%. The response was strong, with more than 15 million BKN tokens staked, representing around 12% of the total supply. That’s not just numbers on a dashboard it’s a signal that the community believes in the long-term value of the ecosystem.
Turning holders into decision-makers
Staking wasn’t only about financial rewards; it was a gateway to governance. With the launch of Brickken’s Community DAO (version 0.1) on Snapshot, token holders could step into decision-making roles. From choosing which marketing campaigns deserved funding to allocating treasury resources or approving grants, the community had a real say in the platform’s direction. This sense of ownership made members feel like stakeholders, not just spectators.
Building trust through transparency
By tying staking to voting rights, Brickken built a virtuous loop of trust. Users weren’t just locking up tokens for rewards they were shaping the future of the platform. Every vote counted, every decision was visible, and every participant could see the impact of their involvement. In a space often clouded by skepticism, this level of transparency became a critical part of why the community stayed loyal and engaged.
Ecosystem Partnerships and Global Acceleration
Backing startups with RWAccelerator
Brickken didn’t stop at building for itself; it created pathways for others to grow. The launch of RWAccelerator, in collaboration with Mantra and Google Cloud, gave RWA startups access to mentorship, funding, and technical support. This move positioned Brickken not just as a platform, but as an enabler of an entire ecosystem.
Strengthening regional credibility
Strategic ties with regulators were another part of the puzzle. In El Salvador, for example, Brickken played a role in helping SMEs adopt tokenization under the PSAD 0056 framework. By working within established legal structures, Brickken sent a clear message: tokenization can be innovative and compliant at the same time. That’s a major reassurance for businesses considering making the leap.
Expanding visibility on the global stage
Events like TOKEN2049 Dubai gave Brickken a platform to showcase its progress and thought leadership. These appearances weren’t just about publicity they helped the brand gain recognition among investors, developers, and enterprises worldwide. Step by step, partnerships and events turned Brickken from a promising startup into a respected name in the global RWA conversation.
Regulatory Navigation and Compliance Advantage
Working across global frameworks
One of Brickken’s biggest strengths has been its ability to adapt to different regulatory environments. From the European Union’s sandbox programs to frameworks in Latin America, North America, and Asia-Pacific, the company has shown it can operate wherever issuers want to tokenize assets. This flexibility has made it easier for businesses to trust the platform, knowing they won’t hit roadblocks when expanding across borders.
Compliance built into the product
Rather than treating compliance as an afterthought, Brickken built it into its infrastructure from day one. The platform offers KYC and AML tools, legal structuring options, and standardized reporting for issuers and investors. These features give asset owners the confidence that tokenization can meet the same regulatory standards as traditional finance. For investors, it provides peace of mind that projects on Brickken are operating within clear, enforceable rules.
Setting the standard with EIP-7493
Brickken has also contributed to shaping the future of tokenization through its proposal of EIP-7493, a modular standard for real-world asset tokens. This initiative is designed to ensure interoperability across blockchains while maintaining strict compliance features. By leading in standardization, Brickken isn’t just building a platform it’s helping to set the rules of the game for the entire industry.
Technical Innovation and Standardization
A smart contract token factory
At the heart of Brickken’s technology is a smart contract token factory that automates compliant issuance. This means businesses can create tokenized assets without having to build complex contracts from scratch. By standardizing the process, Brickken makes tokenization faster, safer, and scalable.
Streamlining with advanced tools
The platform also offers specialized tools for asset whitelisting, payout automation, and governance integration. Issuers can onboard investors securely, manage revenue or dividend payouts automatically, and involve stakeholders directly in governance decisions. These features reduce the administrative burden and lower the entry barriers for businesses new to tokenization.
Why standards matter for adoption
Technical standards aren’t just a back-end detail they’re the bridge between innovation and adoption. For issuers, they remove friction by providing ready-made structures that are legally and technically sound. For investors, they provide clarity, trust, and transparency. Brickken’s focus on both innovation and standardization is what allows it to stand out in a crowded RWA landscape.
Measurable Outcomes and Proof of Momentum
Impressive traction in tokenized assets
Brickken’s growth isn’t just about vision it’s backed by solid numbers. To date, the platform has facilitated the tokenization of more than $300 million worth of assets spanning startups, real estate, and private equity. This isn’t a pilot experiment anymore; it’s a proven model that’s gaining real-world adoption.
Capital locked and community aligned
The platform has also achieved over $35 million in total value locked (TVL), showing that investors are not only curious but also actively committing capital. On top of that, more than 17.5 million BKN tokens have been staked roughly 12% of the total supply. That level of lock-up speaks volumes about community confidence and long-term alignment with Brickken’s future.
Recognition on the global stage
It’s not just numbers that highlight the momentum Brickken has also gained visibility at major industry events like TOKEN2049 Dubai and through global media coverage. With a community that continues to grow rapidly and participate actively in governance, Brickken has positioned itself as a credible leader in the RWA tokenization space. These achievements show how community trust, paired with a strong product, can turn an emerging player into an industry name to watch.
The Liquidity Question: Challenges Ahead
The elephant in the room: secondary markets
For all the progress, one issue continues to loom large in RWA tokenization liquidity. While more assets are being tokenized, many of them struggle to achieve deep secondary trading. This limits investor flexibility and can slow down mainstream adoption.
What research reveals
Studies on tokenized RWAs consistently point out challenges such as low trading volumes, fragmented platforms, and regulatory bottlenecks. These hurdles mean that while tokenization has taken off, the ability to trade these assets freely is still a work in progress. Without robust secondary markets, the promise of 24/7 liquidity remains only partially fulfilled.
Brickken’s approach to solving it
Brickken isn’t ignoring the challenge. By fostering strong partnerships, expanding governance mechanisms, and reinforcing staking models, the company is laying the groundwork for healthier liquidity flows. While the journey to fully liquid markets will take time, Brickken’s strategy shows it’s committed to bridging the gap turning today’s tokenized assets into tomorrow’s tradable opportunities.
Lessons for Founders and Builders
Treat community as infrastructure, not a campaign
Too many Web3 projects see community as an add-on or a marketing stunt. Brickken proved that’s a mistake. Community is the infrastructure that holds the whole system together. When people feel involved through education, governance, or incentives they don’t just “use” a platform, they help build it. For founders, that means investing in community management, not just product development.
Blend compliance, governance, and incentives to win trust
Trust is the biggest currency in tokenization. Brickken gained it by combining three critical pillars: compliance to show regulators and businesses they’re playing by the rules, governance to give users a voice, and incentives to reward participation. Founders who strike this balance create ecosystems where both regulators and communities feel secure something that ultimately fuels growth.
Leverage partnerships for scale and credibility
Another lesson is the power of partnerships. From aligning with BNB Chain to working with PwC and Google Cloud, Brickken used strategic collaborations to boost visibility and tap into new markets. Partnerships give projects instant credibility and extend distribution far beyond what they could achieve alone. For new startups, this is a faster route to trust and traction.
Track KPIs that reflect real engagement
Finally, Brickken showed that success isn’t just about raising money or tokenizing assets it’s about measuring the right signals. Tracking metrics like staking participation, governance votes, community retention, and TVL helped Brickken align community energy with business growth. Founders should define KPIs that measure engagement quality, not just vanity numbers, to keep momentum sustainable.
Conclusion
Brickken’s journey proves that momentum in RWA tokenization isn’t powered by technology alone it thrives when compliance, incentives, governance, and community come together. By fostering trust, building global partnerships, and keeping users engaged, Brickken transformed a complex idea into a thriving ecosystem with measurable results. For founders and businesses exploring tokenization, the takeaway is clear: treat community as your core infrastructure, and growth will follow. If you’re ready to take the next step into this evolving space, Blockchain App Factory provides RWA Tokenization Services to help you unlock new opportunities with confidence.
