How PEPE ($PEPE) Deployed X Threads and Meme-Driven KOLs to Ignite Viral Traction

In 2025, PEPE ($PEPE) has rapidly emerged as one of the leading meme coins, with a market capitalization exceeding $1.5 billion within weeks of its launch. This explosive growth can be attributed not only to its connection with the popular “Pepe the Frog” meme but also to its savvy marketing strategies that tapped into the power of social media. The use of X Threads, a platform known for succinct and viral content, played a significant role in keeping PEPE relevant and visible in the ever-evolving cryptocurrency landscape. By crafting compelling threads that resonated with the crypto community, PEPE was able to generate discussions and buzz, fostering a strong sense of community among its followers and attracting new investors.

PEPE’s viral success was also driven by strategic partnerships with meme-driven Key Opinion Leaders (KOLs), who were instrumental in amplifying its reach. These KOLs, with their established social media presence and understanding of internet culture, created content that blended humor with crypto insights, making it both entertaining and engaging for the target audience. Through these collaborations, PEPE not only gained visibility but also gained credibility in the market. By leveraging both X Threads and meme-driven KOLs, PEPE was able to ignite viral traction, setting a new standard for meme coin marketing in the cryptocurrency space.

The PEPE Phenomenon – More Than Just a Meme Coin

The Origins of PEPE

PEPE ($PEPE) emerged in April 2023 as a meme cryptocurrency inspired by the iconic “Pepe the Frog” meme, created by Matt Furie in 2005. Launched stealthily without a presale or initial coin offering (ICO), the project quickly gained traction within the crypto community. The developers emphasized that the project was not associated with Furie and was created as a tribute to the meme .

The token operates on the Ethereum blockchain, adhering to the ERC-20 standard, and boasts a total supply of 420.69 trillion tokens a nod to internet meme culture . In a strategic move to create scarcity and boost demand, the developers burned 50% of the total supply, reducing the circulating supply and increasing the token’s perceived value .

Community-Driven Growth

PEPE’s rapid rise can be attributed to its vibrant and engaged community. The project’s decentralized nature and emphasis on meme culture resonated with internet users, leading to widespread adoption and support. Within weeks of its launch, PEPE reached a market capitalization of over $1.5 billion, with the number of holders exceeding 100,000 .

The community’s enthusiasm was further fueled by the project’s commitment to decentralization and transparency. The developers renounced ownership and burned liquidity provider tokens, ensuring that no single entity could control the project’s direction . This approach fostered trust and loyalty among investors, contributing to PEPE’s sustained growth.

Strategic Tokenomics

PEPE’s tokenomics were designed to enhance liquidity, reward token holders, and ensure long-term stability within the crypto market. The total supply of tokens was fixed at 420.69 trillion, embracing a “No Taxes, No Bullshit” policy that simplified its value proposition .

In terms of distribution, 93.1% of the tokens were sent to the liquidity pool, with liquidity provider tokens burned and the contract renounced. The remaining 6.9% was held in a multi-sig team wallet, reserved for future centralized exchange listings, bridges, and liquidity pools .

X Threads – A New Frontier for Crypto Conversations

What Are X Threads?

X Threads, Meta’s microblogging platform launched in July 2023, has quickly become a significant player in the social media landscape. With over 320 million monthly active users as of January 2025 , Threads offers a unique space for real-time conversations and sharing, closely integrated with Instagram. This integration allows users to seamlessly share content across platforms, enhancing visibility and engagement.

Unlike traditional social media platforms, Threads emphasizes community-driven discussions and authentic interactions. Its user interface supports posts of up to 500 characters and 5-minute videos, providing a more in-depth medium for expression compared to platforms like X (formerly Twitter) . This environment fosters meaningful conversations and deeper connections among users.

PEPE’s Adoption of X Threads

PEPE ($PEPE) recognized the potential of Threads early on and integrated it into its marketing strategy to build a strong community presence. By leveraging Threads’ features, PEPE was able to engage with its audience in a more personal and interactive manner.

The PEPE community on Threads has grown significantly, with over 470,000 threads tagged with #$PEPE . This active participation indicates a high level of engagement and interest in the project. PEPE’s approach on Threads has been characterized by sharing updates, engaging in discussions, and fostering a sense of belonging among its followers.

Engagement Metrics

The effectiveness of PEPE’s strategy on Threads is evident in its engagement metrics. The platform’s analytics tools provide insights into follower demographics and interactions, allowing PEPE to tailor its content to its audience’s preferences .

Threads’ features, such as scheduling posts and saving drafts, have enabled PEPE to maintain a consistent presence and timely updates, enhancing user retention and engagement . These tools have been instrumental in building a loyal community and sustaining interest in the project.

Meme-Driven KOLs – Influencers Shaping the Meme Coin Landscape

The Rise of Meme KOLs

In the ever-evolving world of cryptocurrency, meme-driven Key Opinion Leaders (KOLs) have emerged as powerful catalysts, propelling meme coins like PEPE ($PEPE) into the spotlight. These influencers, often with substantial followings on platforms such as X (formerly Twitter), Telegram, and TikTok, have the ability to sway public perception and drive investment trends.

Their influence is not merely a product of their follower count but also their ability to craft narratives that resonate with the community. By leveraging humor, relatability, and timely commentary, meme KOLs can transform a simple meme into a viral sensation, attracting both retail and institutional investors. This phenomenon underscores the shift in the crypto landscape, where community engagement and influencer endorsements play pivotal roles in a project’s success.

PEPE’s Collaboration with Meme KOLs

Recognizing the impact of meme KOLs, PEPE strategically partnered with several prominent influencers to amplify its reach and credibility. These collaborations were not limited to sponsored posts; they encompassed co-hosted AMAs (Ask Me Anything sessions), exclusive giveaways, and meme challenges that encouraged community participation.

For instance, influencers like CryptoWiz and MemeMaster leveraged their platforms to discuss PEPE’s tokenomics, share personal anecdotes about their investments, and engage in lighthearted banter that aligned with PEPE’s brand identity. Such authentic interactions fostered a sense of belonging among followers, transforming casual observers into active participants and investors.

Impact on Market Sentiment

The influence of meme KOLs on PEPE’s market sentiment is evident in the project’s performance metrics. Following notable endorsements, PEPE experienced significant surges in trading volume and social media mentions, indicating heightened investor interest and confidence.

However, this influencer-driven momentum also highlights the volatile nature of meme coins. While KOL endorsements can lead to rapid price appreciation, they can also precipitate sharp declines if the influencers’ narratives shift or if market sentiment turns negative. Therefore, while meme KOLs can be instrumental in driving short-term gains, their influence underscores the importance of caution and due diligence for investors.

Synergy Between X Threads and Meme KOLs

Integrated Marketing Strategies

PEPE ($PEPE) has effectively combined X Threads and collaborations with meme-driven Key Opinion Leaders (KOLs) to create a cohesive marketing approach that resonates with the crypto community. By leveraging the strengths of both platforms, PEPE has been able to amplify its reach and engagement.

• X Threads: PEPE utilized X Threads to share concise, engaging content that sparked discussions and encouraged community participation. This platform allowed for real-time interactions and rapid dissemination of information, keeping the community informed and engaged.
• Meme KOL Collaborations: Partnering with influential meme KOLs enabled PEPE to tap into established audiences and gain credibility within the meme coin space. These collaborations often involved co-hosted AMAs, exclusive giveaways, and meme challenges that encouraged community involvement.

Amplification of Reach

The synergy between X Threads and meme KOLs has significantly expanded PEPE’s reach, attracting a diverse audience and increasing its visibility across various platforms.

• Audience Growth: Through strategic collaborations and engaging content, PEPE has witnessed substantial growth in its follower base on both X Threads and other social media platforms.
• Engagement Metrics: Data indicates a notable increase in engagement rates, with higher levels of interaction on posts and threads related to PEPE. This heightened engagement reflects the effectiveness of the integrated marketing strategy in capturing the community’s attention.

Community Building

The combined efforts of X Threads and meme KOLs have fostered a strong, engaged community around PEPE, which is crucial for sustaining its momentum in the competitive meme coin market.

• Community Engagement: Regular interactions, discussions, and events organized through X Threads and in collaboration with meme KOLs have created a sense of belonging among PEPE holders. This active participation strengthens community bonds and encourages long-term investment.
• Sustaining Momentum: By maintaining consistent communication and involvement, PEPE has been able to keep the community engaged, ensuring continued interest and support for the project.

Lessons Learned and Future Implications

Key Takeaways

PEPE ($PEPE) has proven that meme coins are not just a passing trend but can achieve remarkable success in the cryptocurrency market with the right strategies. The key strategies behind PEPE’s explosive rise offer valuable lessons for any emerging cryptocurrency project.

• Community Engagement: One of the most significant contributors to PEPE’s success has been its focus on community-driven growth. PEPE has fostered a strong, loyal, and engaged community that feels personally connected to the project. This sense of belonging encourages sustained interest and active participation, which ultimately leads to a more organic, long-lasting growth.
• Strategic Partnerships: Collaborations with meme-driven Key Opinion Leaders (KOLs) have greatly amplified PEPE’s visibility and credibility. These influential figures have helped PEPE not just gain followers but also gain the trust of investors by showcasing the project in an authentic light. KOLs have played an instrumental role in making PEPE a trusted name in the meme coin space, attracting a wider audience and boosting investor confidence.
• Innovative Marketing: PEPE’s use of platforms like X Threads for engaging, real-time interaction with the community has kept the project consistently relevant and visible. In a market as fast-moving as cryptocurrency, staying on top of trends and keeping the community engaged is crucial. PEPE has effectively used X Threads and other platforms to share updates, host discussions, and share memes that resonate with their audience, fueling ongoing hype.

Implications for Future Projects

Other cryptocurrency projects can take several lessons from PEPE’s approach to ensure their success in an increasingly competitive market:

• Embrace Community-Driven Growth: Fostering a strong, engaged community should be a priority for any new crypto project. PEPE’s success is a testament to the power of community involvement. It’s not enough to just release a coin and hope for the best; active engagement and consistent interaction with the community will drive long-term success.
• Leverage Influencer Partnerships: Collaborating with meme KOLs and other crypto influencers can significantly boost a project’s credibility and visibility. By aligning with influencers who share the same vision or values, cryptocurrency projects can expand their reach and create buzz that would be otherwise impossible to achieve.
• Utilize Emerging Platforms: Engaging with emerging platforms like X Threads offers a new opportunity for real-time engagement and building a strong community presence. By tapping into these channels early on, crypto projects can stay ahead of the curve and create viral moments that keep their community engaged and invested.

Looking Ahead

The future of meme coins, especially projects like PEPE, looks promising. However, there are several factors to consider as the market continues to evolve:

• Evolving Marketing Strategies: In the future, more crypto projects will turn to real-time engagement and community-driven content to generate buzz. Social platforms like X Threads and Twitter will continue to be powerful tools for staying relevant, creating conversations, and reaching a broader audience. Expect to see even more creative use of these platforms to generate awareness and maintain hype.
• Integration with Emerging Technologies: As blockchain technology evolves, we can expect meme coins to integrate more innovative technologies such as AI, layer-2 scaling solutions, and even cross-chain functionalities to enhance their utility. This integration can improve user experience, reduce transaction costs, and provide new features that make meme coins more than just a fun investment.
• Focus on Utility and Community: Meme coins that combine cultural relevance with tangible utility will likely have the most success. A project that offers practical solutions or real-world applications, alongside strong community support, has the potential to transcend its meme origins and evolve into something much more impactful. Community engagement, in particular, will continue to be the driving force behind the success of future meme coins.
  

Conclusion

PEPE’s success story is a prime example of how a meme coin can leverage innovative marketing strategies, influencer partnerships, and community engagement to achieve viral traction and long-term growth. By combining the power of X Threads with meme-driven KOLs, PEPE has set a new standard for marketing in the cryptocurrency space, proving that meme coins can go beyond mere jokes and become influential players in the market. As the crypto landscape continues to evolve, future projects can draw valuable lessons from PEPE’s approach to build their own momentum and community. For projects looking to make a similar impact, Blockchain App Factory provides expert meme coin marketing services, helping you craft strategies that resonate with your audience and maximize your success in the competitive cryptocurrency market.