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Building Hype: The Marketing Strategy Behind a Successful Meme Coin
The meme coin market has experienced a remarkable resurgence in 2025, with its total market capitalization soaring to approximately $75.9 billion, marking a significant increase from previous years . This growth underscores the enduring appeal of meme coins, driven by…
A Practical Guide to Weighing the Pros and Cons of New Coin Development in 2025
The crypto market in 2025 feels like a scene reset only this time, it’s more mature, more regulated, and increasingly data-driven. If you're weighing the decision to launch a new coin this year, you're not alone. Founders, investors, and DAOs…
How Arbitrum (ARB) Used Retroactive Airdrops to Build Hype and Loyalty
In the world of Web3, where community is currency and user loyalty is hard-earned, Arbitrum rewrote the playbook by launching one of the most impactful retroactive airdrops in crypto history. Instead of hyping users with flashy promises, the Layer 2…
