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Filecoin’s ICO Masterclass: Building Market Trust with Utility-First Messaging
Filecoin's initial coin offering (ICO) remains a defining example of how to launch a blockchain project with real-world relevance, institutional backing, and a clear market proposition. While many token sales relied on speculation or vague roadmaps, Filecoin focused on a…
Airdrop Marketing for Startups: Driving Wallet Acquisition with Zero Spend
Airdrops have come a long way from the days of token rain and blind giveaways. Take Uniswap’s 2020 airdrop, for example it was one of the biggest ever, yet only about 7% of recipients stuck around after claiming their tokens.…
How Kaito’s ‘Yap-to‑Earn’ Fueled Token Launch Momentum and Social Mindshare
Community participation isn’t just a buzzword it’s becoming the backbone of how value is created in Web3. Traditional mining dug up tokens from code; now, “mining” happens through conversation, insight, and social sharing. Kaito flipped this idea on its head…
